Press Kit
Everything you need to write about LumiKin.
Brand assets, coverage stats, copy-ready descriptions, and a direct contact. No PR agency, no waiting.
About LumiKin
LumiKin is a structured game-rating engine for parents. Every game in the database is scored across twenty-six developmental dimensions — covering cognitive skills, social-emotional growth, and motor development — and assessed for design risks including dopamine manipulation, monetisation pressure, and social risk. The output is a single LumiScore (0–100), a daily time recommendation, and a set of machine-readable flags. Ratings are produced against the PlaySmart methodology, a versioned open rubric, and are available both via a consumer website and a structured API for parental-control vendors and platform operators.
This paragraph may be reproduced in full without attribution.
At a glance
4,398
Titles scored
2,410
Scored last 7 days
45
Platforms covered
5
Languages
2025
Founded
Johan
Founder
PlaySmart v1.0
Methodology version
Stockholm, Sweden
Location
Coverage stats update hourly. All other values are as of the date of publication.
Quotable facts
- 1
[Placeholder — e.g. "Nine out of ten top-grossing mobile games target under-13s with at least one monetisation mechanic."]
Source link to be added
- 2
[Placeholder — e.g. "LumiKin's database covers X mainstream titles and Y Roblox experiences, making it the largest structured child-safety rating set outside of ESRB and PEGI."]
Source link to be added
- 3
[Placeholder — e.g. "The average daily-time recommendation produced by LumiKin's PlaySmart model is X minutes — compared to the X–X minutes parents report their children actually play."]
Source link to be added
- 4
[Placeholder — e.g. "UGC platforms like Roblox now account for a majority of gaming time for children under 12, yet carry no ESRB or PEGI rating."]
Source link to be added
Logos
PNG versions available on request. Do not modify the logo or recolour the spark mark gradient.
Colour palette
Indigo
Logo mark, primary links, CTAs
Violet
Gradient end, accent highlights
Slate Dark
Wordmark, body text on light bg
White
Page background, light surfaces
Zinc 950
Dark-mode background
Copy-ready descriptions
One line
LumiKin rates video games on developmental benefits and design risks, giving parents a single evidence-based time recommendation for every title.
One paragraph
LumiKin is a structured game-rating engine for parents. Every game in the database is scored across twenty-six developmental dimensions — covering cognitive skills, social-emotional growth, and motor development — and assessed for design risks including dopamine manipulation, monetisation pressure, and social risk. The output is a single LumiScore (0–100), a daily time recommendation, and a set of machine-readable flags. Ratings are produced against the PlaySmart methodology, a versioned open rubric, and are available both via a consumer website and a structured API for parental-control vendors and platform operators.
Click to select. Both descriptions may be reproduced without attribution.
Methodology
LumiKin scores are produced against the PlaySmart framework, a structured rubric covering developmental benefits (BDS) and design risks (RIS). Every score carries a methodology version identifier. The full rubric is publicly available.
Live feeds
Subscribe to the 50 most recently scored games. Updates within an hour of new scores landing.
Press contact
Name
Johan, Founder
Response time
1 business day
What to include
Publication name, story angle, and deadline. We prioritise requests with a specific publish date.